Creative Strategy, Rebranding, Logo Design, Brand Guidelines, Photography Guidelines
WRSC came to us because they had grown into well-respected and highly-regarded surf destination, but their logo and identity wasn't demonstrating the progression of the brand. They wanted to finally give WRSC the brand and identity that it deserved.
Our approach was to focus on what makes WRSC different, their authenticity. Not only is their origin story truly awesome — in 2001 Joe Walsh convinced 9 of his friends to hop in a school bus and drive from San Diego to Tamarindo, Costa Rica, he later opened WRSC — they employ over 100 local Ticos, which is unique among their competitors. Every aspect of the WRSC experience, from the on-beach showers to the sand you later find between your toes at dinner, speaks of authenticity. This is their story. And we embraced it.