Creative & Campaign Strategy, Event Design, Booth Design
Our approach was to keep things positive with an optimistic tone that uncovered opportunities. “Walk the Walk” was the driving message with a strong “we can help” supporting tag to convey this transition is not something companies have to do alone. We illustrated a library of industry-specific icons that told the story of where companies can make changes to lessen their impact. The booth included a magnet wall for participants to outline how they are walking the walk.