Art Direction, Campaign Design
Oakley's technological innovation coincides with athletic innovation. They reflect and inspire each other as they push beyond known limits. To capture this pioneering spirit, we developed a campaign showcasing athletes as they break the mold and disrupt the industry. This disturbance results in an image that shifts and glitches, unable to fully capture their fleeting brilliance. Because breakthroughs come from the unexpected and often the unexpected gets past you before you can hit the shutter button.
Partner agency: Factory Design Labs
Print + Outdoor + POS Campaign