Creative Strategy, Branding & Identity, Logo Design, Custom Typography, Campaign Design, Art Direction, Illustration
Now usually we wouldn't modify a logo we just developed, but the music festival world is an entirely different animal. After discussing the 2016 needs with KAABOO, we decided to change things up a little and add more imagery into the visual vocab.
For the 2016 campaign, we expanded on our established set of visual icons and married them with images captured during the debut festival. These new explosions of color paired with black-washed images further told the KAABOO story of a highly-curated event. This new look provided KAABOO with a fresh step forward while keeping in tune with their brand.