Creative Strategy, Creative Direction, Graphic Design, Illustration

Huckleberry Roasters is a company dedicated to serving responsibly sourced and roasted coffee in an approachable and fun way. Huck strives to connect people through coffee; growers, importers, roasters, baristas, drinkers, and back again. They asked us to develop and design their 2018 Winter Apparel & Goods Lineup to represent their story of connectivity. 

Winter Apparel Line

The whole is greater than the sum of its parts… and that’s certainly true for Huckleberry Roasters. To tell the story of their coffee and how it’s connects people, we showed four different life-stages of coffee coming together to reveal the Huck brand. We then translated the idea into multiple configurations that expanded into a full line of apparel.

Sticker Campaign

Not wanting to go with just one design option we presented, Huck chose to run a sticker campaign born from a different approach. Huck fuels us, picks us up and connects us. Huck is the vehicle for all these great things. So, we illustrated just that - coffee as the source of our positivity and connection. Huck yeah!