Core Clients: Buyers and sellers looking for information on buying or selling a home and seeking to understand their local market and the real estate landscape nationally.

Secondary Clients: Real estate brokers looking to meet people buying or selling a home and get qualified lead.

Tertiary Clients: Home owners looking to renovate their home and looking for information or local resources and contractors.

Homes & Land has a long-held reputation and presence in the real estate market. This brand refresh maintains the inherent values of Homes & Land — endurance, trust, quality, locality, excellence, and knowledge — and unveils a new, relevant, and modern face of the company to the market. This new approach will not only demonstrate commitment to the real estate market, it will create a bridge to reach new consumers.

Draw on equity from the previous identity and modernize it with the use of a strong and structured custom sans serif typeface that is complimented with an undulating and elegant ampersand. This brand refresh speaks to both sides of the act of buying and selling property — practicality and emotion.