client
City of Thornton
work
“Without Water Life Would be Pretty Dry”Awareness campaign
Creative direction / Art direction / Concept development / Campaign design / Website Design / Development + tactical execution
A refreshing transformation from water conservation to utility appreciation.
After a decade-long water conservation campaign, The City of Thornton sought a bridge campaign. Its aim: to pivot toward promoting water utility awareness, anticipating upcoming significant water projects.
project details
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“Cautious Conservatives.” High water users that take pride in their lawns and are typically motivated economically. They are resistant to being told what to do – especially by the government.
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To transition the water conservation behavior change campaign into a utility awareness initiative, we crafted a bridge campaign. This campaign retained the core concept while adopting a technical tone and visual style, ensuring a smooth transition for the upcoming years.